Lime, Refreshing or sour?
نویسندگان
چکیده
Cable and Wireless, Jamaica (C&WJ) operated in Jamaica under an exclusive license which made them a virtual monopoly. In 1999 the Government of Jamaica decided to renegotiate the license and liberalize the telecommunications industry. Early in the liberalization process new companies entered the market and C&WJ struggled to cope with the new competitive dynamics of the market. C&WJ although dominant in the landline market found it difficult to compete in the cellular market lagging behind relatively new entrant Digicel. American Movil operating under the brand name Claro recently entered the market intensifying the competition and threatened to relegate C&WJ into third place. In response C&WJ in 2008 embarked on a new high risk transformation strategy which included corporate rebranding changing its name to LIME (Landline, Internet, Mobile and Entertainment). This case chronicles the problems faced by LIME in adjusting to a telecommunications industry paradigm.
منابع مشابه
Interactions of herbicide and Fe on growth,minetal composition and physiology of sour lime and sour orange seedlings
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Citrus Pectin: Structure and Application in Acid Dairy Drinks
Pectin, a plant cell wall polysaccharide, is mainly used in food industries for its gelling and stabilizing properties. In industrial applications, pectin is usually widely extracted from citrus peels, and in some intances, apple pomace is also used. Lime and lemon are the preferred citrus species used in the extraction of pectin, while orange and grapefruit are used less often. In the food ind...
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The Effect of various NaCl levels on the shoot content of trace elements, in the seedlings of five citrus species namely: Bakraei (Citrus reteculata X C. limetta), Volkamer lemon(C. volkameriana), Sour orange(C. aurantium), Sweet lime (C. limetta) and Mexican lime(C. aurantifolia), were studied in a glasshouse, by a randomized complete block design with factorial arrangement and four replicatio...
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